Pricing and promotion

• Optimal Pricing — trade-off methods used to optimize revenues or profits for a single product or set of products that cannibalize each other. Can be used with product concepts or actual products.
• Optimal Discounting — a system for determining the different discounts a retailer needs to use in its multiple locations to maximize profits depending on the shopper profile and competitive activity. Featured in Business Week and Forbes magazines.
• Promotion Selector — a model which estimates the return on investment of new promotional ideas using historical information.
• Promotion Combater — determines discount level or other promotional efforts which will minimize loss of sales and customers when competitors run promotional programs.