Hispanic targets

• Retailing to Hispanics — an approach to building the appropriate store or department in a store to cater to the particular mix of Hispanic customers and prospects in the trading area.
• Reconciling Hispanic vs. Non-Hispanic Product Ratings — a ground breaking technique which shows how multi-cultural marketers can eliminate the cultural bias in Hispanic product ratings enabling them to properly combine survey research data for Hispanics and non-Hispanics. The white paper was featured in Hispanic Business and Hispanic Market Weekly.