Brands and products

• Optimal Product Design — a system for determining the bundle of benefits that will maximize sales. Quite useful in developing the best new products and for market segmentation.
• Benefit Bundle Optimizer — identifies the bundles of product features and benefits appealing to the largest target segment and sub-segments.
• Optimal Product Line — a system for determining which products to keep or drop as well as how to price each product in the line to maximize profit.
• Brand Equity Evaluator — measures bottom-line value of a brand name. Extremely useful in evaluating potential of new lines of business.