Advertising and communications

• Optimizing Ad Budgets — a series of media mix models utilizing sales and secondary economic data enabling the user to allocate ad budgets across the various media to maximize sales.
• Emotion Mining — a series of models which employ psychological techniques to uncover the key conscious and subconscious emotions that need to be stressed in the advertising of products and services to optimize sales.
• Web Marketing — a series of standard and highly advanced analytical research techniques for optimizing website effectiveness.
• Copy Testing — a system that creates its own norms based in advertising that has actually run for the client and its key competitors. Can be used with all media and in any form from concepts to finished ads.
• Direct Mail Targeter — improves profitability of direct mail campaigns by systematically eliminating non-responsive addresses.